A brand that is paying attention

A little while ago, I wrote two posts on my experiences flying the A380 on Singapore Airlines. What impressed the heck out of me was that the airline clearly do monitor the brand very closely in cyberspace and took the time to respond and write a comment on the blog.

http://marketingevangelist.typepad.co.uk/my_weblog/2008/12/great-customer-service-at-singapore-airlines.html has the original article and the comment.

I was impressed with Singapore Airlines before. But now I really think they get brand management in the Web 2.0 era. What are you doing to monitor your brand in cyberspace?