Marketing Begins At Home

What does a tidy desk say?

My office is getting ready for an executive visit tomorrow. So the three line whip is out to clean up desks, get rid of junk, make the place look presentable.

Because I travel so much, I have very little junk. All my junk is on my laptop, so it isn't easily visible to anyone. I print very little because it is too heavy to carry.

But is a tidy work environment the sign of an organised or a sick mind?

My broken Kindle, still my friend

My Kindle broke yesterday. So not a good day. I sent an email first thing this morning, and got a phone call about 2 hours later. Lovely man with a soft Irish accent. Brilliant customer service. Asked a couple of questions, quickly got to the point where he decided to send out a replacement. Then asked a couple more questions and decided to give me a refund on my Kindle cover, which might have contributed to the problem I am having now. So a new Kindle will be on its way shortly, and I get to return the old one.

So I could be upset that I don't get to take my Kindle away for the easter weekend. But my complaint was handled so well that I don't mind. I am reassured. I know what to do when it arrives. I think that switching my content over will be straight forward.

Fantastic. Just what a brand that is invested in my long term future should do. They know I spend money with them. They know I have become very loyal to Amazon. And I feel it is the right choice. Bet Apple iPad owners don't feel this good when they speak to Apple.