Finally bought a new digital SLR yesterday. It happens to be a Sony A200. I'm actually shocked I did buy Sony, because I was going to get a Nikon but...read the reviews, did some research, and the Sony seemed like the right buy for me.
Registered online, pretty painless. Then oops. Got my first email from Sony today. It was a nice email, if content free really. BUT they personalised it as Dear Mr./Ms. Davies. Such a silly thing to do. I told them my title in the registration and they STILL got it wrong.
Will I return the camera because of it? No. But the product experience gave them a great halo that the marketing communications department ruined by inappropriate personalisation. My trust in their communications is much lower. And that's a shame, because on the basis of a couple of hours playing with the camera, it represents the Sony brand well.
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